Privacy & Cookies Policy

1. Introduction & Overview

Welcome to GameHaul UK ("we", "our", or "us"). We operate the website located at gamehaul.co.uk. GameHaul UK is an independent price comparison and deal aggregation platform for physical video games in the United Kingdom.

We respect your privacy and are committed to protecting any personal data collected during your visit. This policy outlines how we collect, handle, and safeguard your data in strict compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Data We Collect

GameHaul UK does not require mandatory account registration to search for game prices or compare retailers. We intentionally collect minimal data:

• Technical & Device Data: Standard server logs including IP address (anonymised where feasible), browser type and version, operating system, and referral headers.
• Interaction Data: Pages viewed, filters selected (e.g. PS5, Switch, Xbox), and outbound retailer click events to verify deal popularity.
• Communications: Any feedback, inquiries, or partnership messages voluntarily submitted via email or contact forms.

3. Cookies & Affiliate Tracking

Like most comparison websites, we utilize lightweight cookies and tracking technologies to ensure core functionality and fund our free comparison service:

• Strictly Necessary Cookies: Required for site navigation, dark mode preference, and caching comparison data.
• Affiliate Network Cookies (Awin, TradeDoubler): When you click on a store link (e.g., participating UK stores), you may be redirected through an affiliate tracking link (such as awin1.com). These third-party affiliate networks set a cookie on your device to track whether a purchase occurs so that GameHaul UK may be credited a referral commission. These cookies do not store personally identifiable data like names, payment cards, or home addresses.

4. Legal Basis for Processing

Under UK GDPR, we process data under:

• Legitimate Interests: To operate, protect, and optimize our price comparison service and ensure outbound store links function accurately.
• Consent: Where applicable for non-essential analytics or direct email correspondence initiated by you.

5. Your UK GDPR Rights

As a UK resident, you hold statutory rights under the UK Data Protection Act 2018:

• Right of access to any personal data we hold about you.
• Right to rectification of inaccurate or outdated information.
• Right to erasure ("Right to be forgotten").
• Right to restriction or objection to data processing.
• Right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk).

6. Third-Party Links & External Merchants

Our website contains outbound hyperlinks to third-party retailers. Once you leave GameHaul UK and land on a merchant website, their respective privacy policies, terms, and cookie rules govern your session. We encourage you to review their policies prior to completing any purchase.

7. Contact the Data Controller

If you have questions regarding this Privacy Policy or wish to exercise any statutory rights, please visit our Contact Page under the Privacy / GDPR category.